在线地图的战略布局及其产品策略分析——以HERE地图为例

The Strategic Layout and Product Strategy of Online Map

在线地图作为连接出行的重要工具,在生活中被赋予越来越高的地位,近年来地图业务结合大数据与人工智能的发展逐渐成为一些高新科技公司的重点研究技术。Here地图作为覆盖全球约54%车载导航系统的地图巨头公司,近年与丰田、大众、宝马等主流汽车品牌以及intel等硬件提供商建立了合作,并致力于提供更多跨行业的大数据与人工智能技术服务,实现物联网的智慧城市。本文结合Here地图在汽车领域的布局,提出Here地图的发展策略。

Online map is an important tool for connecting travelling, and it has been given higher and higher status in life . In recent years, the development of map business and big data and a r tificial intelligence has gradually become the key research technology of high-tech companies. Here map covering about 5 4% of the global car navi-gation system. It has established cooperation with Toyota, Volkswagen, BMW, other mainstream car company and hardware providers such as intel in recent years. It devoted to providing more cross-industry large data and artificial Intelligent technology services to achieve smart city with Internet of Things technology. In this paper, we introduce the layout of Here map in the field of automotive and its development strategy.