扎根理论在商业模式探索性研究中的应用探析

Application of Grounded Theory in Exploratory Research of Business Model

商业模式及商业模式创新往往实践发展先于理论发展,在理论研究上缺乏一定的归纳和总结。扎根理论作为一种扎根于资料构建理论的探索性研究方法,合理使用有助于研究者基于现实案例探索商业模式发展轨迹及创新的方向,从商业模式及商业模式创新实践提炼新的理论,是商业模式研究领域一种较为适宜的研究方法。

The practice of business model and its innovation usually came before its theory. Thus the relevant theory has notbeen systematically fomied yet. As a qualitative research method, the method of grounded theory builds theory from practice. To useit reasonably can help researchers explore the developing track of business model, as well as the direction of its innovation based on authentic cases. New,theories could be formed in the practice, and thus make it an appropriate research method in the area of business model research.