高职市场营销专业学生关键能力培养研究

On Cultivating Students' Key Ability for Marketing Specialty in Higher Vocational Colleges

高职市场营销专业学生的教育,应面向社会,基于市场营销行业企业需求,教师也应从职业分析入手,解构市场营销关键能力,挖掘学生关键能力培养的途径,引导市场营销专业建设与创新,加强学生关键能力的培养。

The education of marketing specialty students in higher vocational school should face the society and be geared to theneeds of enterprise and industry. Starting from the analysis of marketing occupation, the teachers should also deconstruct the key a-bility of marketing, explore the ways to cultivate students＇ key ability, guide the construction and innovation of marketing specialty inorder to strengthen the cultivation of the students＇ key abilities in higher vocational colleges.