打造黄冈黄梅戏曲文化旅游品牌的探索与思考

On Building Cultural Tourism Brand of Huangmei Opera

文化搭台经济唱戏已是当今社会的共识,旅游品牌的形成,离不开当地特色文化的支撑。通过对湖北省黄冈市推进黄梅戏曲文化与当地丰富旅游资源融合发展的调研,分析认为文化发展必须与旅游资源深度融合,才能互为促进,相得亦彰,形成品牌,从而探索出欠发达地区提高文化软实力的路径。

It is the consensus for the culture to integrate with economy. The formation of the tourism brand cannot do withoutthe support of the local culture. Through the survey to Huangmei opera and the local rich tourism resources, the authors thought theculture development must be integrated deeply with the tourism resources, in order to promote each other and form a brand, thenfound a path to improve the cultural soft power in underdeveloped areas.