BMW品牌设计基因分析研究

Research on Gene Design of BMW Brand Design

本文以汽车品牌BMW为例,从外观、内饰、操作形式和设计理念等角度分析宝马品牌家族性设计特征,介绍设计和美学方面的核心价值观,论述品牌设计语言和哲学,最后总结品牌造型元素,归纳出汽车品牌设计基因的规律性表达形式及内容。

Taking the automobile brand BMW as an example, this paper analyzed the characteristics of BMW brand'sfamily design from the appearance, interior, operation form and design concept, introduced the core values of designand aesthetics, discussed the brand design language and philosophy, and finally summarized the brand Modeling ele-ments, summed up the car brand design gene regular expression form and content.