自贸区背景下石狮市服装业的出口策略分析——以富贵鸟股份有限公司为例

Analysis on the Export Strategy of Shishi City Garment Industry under the Background of Free Trade Area——Taking Fuguiniao Co.,Ltd.as an Example

纺织服装业作为我国重要的生产及出口市场,纺织品服装贸易对于我国的经济贡献是不言而喻的。纺织服装业素来就是福建省的传统优势产业,其中石狮市是全国主要的服装生产基地和集散中心之一。纺织服装业是石狮市的支柱型行业,但石狮市的服装行业在发展的同时也面临着一系列的问题,加上本身价格优势的降低以及周边其他国家的竞争,石狮市的服装行业面临着重要挑战,这些无疑给石狮市纺织服装企业造成了沉重的压力。自贸区的建立带来了大量的投资以及优惠政策,在给自贸园区内的企业带来机遇之外,同时,也给周边城市带来了一定的机遇与挑战。本文以富贵鸟股份有限公司为研究对象,具体分析了该公司出口存在的问题,并提出解决对策,进而提出自贸区背景下促进石狮市服装业出口发展的策略。

This new way of international trade, cross-border e-commerce is not only a kind of inno- vation on the traditional foreign trade, is also a new challenge. Along with in recent years the foreign trade business model transformation and the development of cross-border e-commerce, as coastal prov- inces of fujian province, its development speed is especially rapid cross-border electricity, but is faced with industrial supporting ability is not strong, the development has been stagnant. Especially under the background of the construction of the free trade area of fujian province, fujian province for the de- velopment of export-oriented economy, its foreign trade situation is very serious. Cross-border e-com- merce for the further development of fujian import and export trade has provided a new opportunity and transition points, is also the tradition of small and medium-sized enterprises in fujian province of a shock. In this paper to clarify cross-border the existing pattern of electronic commerce in fujian prov- ince as the starting point, fully research store cross-border electronic commerce development present situation, analyzed the existing problems in the development of the cross-border e-commerce, and pro- poses the corresponding solution countermeasures, hope to related enterprise fully grasp the fujian fu- jian free trade policy for development of cross-border e-commerce to provide a reference.