基于媒介属性的近代金融建筑保护研究——以青岛市近代金融建筑为例

Research on Qingdao Modern Bank Buildings based on Media

金融建筑凝集了历史附加的大量文本信息,有其独特的传播模式。从传播学的视角可以看出青岛近代金融建筑具有载体特异性、传播直接性和建筑符号出现频率高等显著特点,对于这些金融建筑的保护要体现建筑原生态,运用新科技传播方式,并加大公众参与度。

The bank buildings which are inheritted the unique financial history and culture are of special media patterns. This study used Qingdao modem bank buildings as the examples, it analyzed the architectural layout, style of bank buildings from the view of media, it pointed out these buildings had some characteristics including specificity in information carrier, straight in transmitting information and high-frequency in architectural symbol in order to clarify their deeper value. We gave such suggestions as reflecting the aboriginal ecological state, highlighting new technology and strengthening public participation during the protection process of bank buildings.