旅游涉入、满意度、地方依恋作用机制研究——以西柏坡红色游客为例

Mechanism of red tourist's involvement,satisfaction and local attachment——A case study of Xibaipo Red Tourism Scenic Area

旅游涉入、满意度、地方依恋是旅游和休闲学研究的热点之一。文中构建了以旅游涉入为前因变量,满意度为中介变量,地方依恋为结果变量的结构模型,以西柏坡红色旅游景区为案例地,运用SEM(结构方程)方法来检验旅游涉入、满意度、地方依恋之前的作用机理。研究结果显示:红色游客满意度完全中介旅游涉入对地方依恋的影响;而且,地方依恋两个维度中,地方认同维度会对地方依赖维度产生显著的直接影响。本次调查研究的结果,修正了Prayag等(2012)、王坤等(2013)提出的旅游涉入对游客地方依恋会产生直接影响的结论。

In this research, structure model was formulated by taking tourism involvement as antecedent varia- bles, satisfaction as mediator variables and place attachment as the outcome variables, red -tourism scenic area of Xibaipo was taken as a case, the SEM （structural equation modeling） method was used to test the structural relationship among tourism involvement, satisfaction and place attachment. The results showed that： （1）The red tourist satisfaction fully mediates the impact of tourism involvement on place attachment. Specifically, pleasure and risk dimensions of tourist involvement have a direct impact on satisfaction, satisfaction has significantly direct influence on place identity and place dependence dimensions of place attachment. （2） Place identity has a sig- nificantly direct impact on place dependence in the two dimensions of place attachment. The research results of this paper corrected the previous conclusions put forward by Prayag, etc. （2012） and Wang Kun , etc. （2013） which concluded that tourism involvement has a direct impact on the place attachment of tourists.