“互联网+养生旅游”发展模式的创新研究——以HT life养生旅游服务平台的创建为例

Innovation of Health Tourism Industry Development Model with “Internet Work Plus Health Tourism”——A Case Study of HT Life Service Platform

指出了到2020年,旅游业各领域与互联网达到全面融合,互联网成为我国旅游业创新发展的主要动力和重要支撑。通过对中国目前养生旅游行业发展现状的研究分析,结合研究案例"HT life养生旅游服务平台"的创建过程,探讨了在"互联网+"的创新发展模式下,扩大养生旅游的市场规模的新路径。提出了打造养生旅游专业服务平台,让游客更加深入地了解养生旅游业,享受方便快捷的养生旅游定制服务,以构建养生、旅游和互联网融合发展的新局面。

By 2020, the various fields of tourism industry and the Internet will achieve a comprehensive integration. The Internet has become the main driving force and an important support for the development of China＇s tourism industry. This paper tried to explore the ＂innovation development model under the Internet plus＂. It also expanded the new path of health tourism market scale based on the analysis of the current situation of China＇s health tourism industry. Health tourism can create a professional service platform, so that visitors can understand health tourism more deeply and enjoy the convenience of customized services. Finally, a new situation will be created for the development of health care, tourism and Internet integration.