IPTV:爆发式增长的背后

IPTV: behind the Explosive Growth

近年来,IPTV持续加速增长,成为中国家庭收视格局中最强劲的黑马,收视份额仅次于有线电视、直播星。在激烈的市场竞争影响下,有线电视发展三十年来首次出现用户负增长,行业发展的分水岭已经来临。随着市场竞争的进一步演化,有线电视行业的市场竞争压力空前。据此,系统梳理和总结了IPTV爆发式增长的现状及原因,并在此基础上,剖析了IPTV对有线电视行业带来的影响。最后,对IPTV在"十三五"期间的发展趋势进行了预测,明晰了有线电视行业面临的竞争环境。

In recent years, IPTV has kept accelerated increase and become the strongest force in family viewing pattern in China. The viewing share of IPTV is only second to cable TV and DBS. Under the influence of fierce market competition, for the first time in thirty years, Cable TV development saw the negative growth of users. The industry development watershed has come. With the further development of market competition, competition in the market for cable TV industry is unprecedented. This article systematically combs and sum- marizes the current situation and reasons of the explosive growth of IPTV. On this basis, this article analyzes the impact of IPTV on the cable TV industry. Finally, this article predicts the development trend of IPTV in the ＂13th Five-Year＂ and demonstrates the competitive environment of the cable TV industry.