全媒体时代下高校图书馆阅读推广的探析

Study on Reading Promotion of Academic Library in Omnimedia Era

在全媒体时代下,不仅人们的阅读习惯发生了很大的变化,而且对高校图书馆阅读推广也产生了极大的影响。文章分析了全媒体时下代阅读推广的特点和高校图书馆阅读推广中的现状,从创新阅读推广模式、优化服务、强化推广互动以及强化学生阅读习惯培养等角度对高校图书馆的阅读推广提出了建议。

The omnimedia era has made a great change in people＇ s reading habits, also has impacted on reading promotion of academic library. This paper discusses characteristics of reading promotion in omnimedia era and current situation of academic reading promotion and proposes new academic reading promotion strategies by renewing reading promotion models, optimizing service, enhancing promotion and interaction and developing reading habits of students.