俄罗斯“图书馆之夜”项目的考察分析

Investigation and Analysis of Library Night in Russian Federation

"图书馆之夜"是基于事件营销策略,在复制"博物馆之夜"经验基础上构思出来的阅读推广项目。该项目起源于莫斯科,旨在改变国民对图书馆的刻板印象和促进阅读,后来风靡全俄罗斯,成为俄罗斯联邦迄今为止影响最深远、参与最广泛的阅读推广活动之一。对"图书馆之夜"项目进行全面考察分析,有助于探索俄罗斯阅读推广活动的独到之处,为我国国家层面的阅读推广工作提供借鉴。

＂ Library Night＂ is the reading promotion then planned out of by copying the ＂Museum Night＇ project, which is based on the strategy of event marketing, and activities＇ experience. The project originated in Moscow, aimed to change the national stereotype of the library, and later swept the whole of Russia. It has become one of the most far - reaching and participatory activities of the Russian Federation so far. Comprehensive investigation and analysis ＂Library Night＂ project will help explore the unique Russian reading promotion activities and provide reference for our country - level reading promotion.