中国出境旅游研究进展与展望

China Outbound Tourism Research: A Literature Review

基于1994—2013年期间发表的118篇与中国出境旅游相关的研究文献,本文将中国出境旅游研究分为4个研究领域:中国出境旅游发展概况、出境旅游市场、出境旅游产业、出境旅游发展政府规制及政策态度。在详细阐述每个研究领域的具体研究内容及不足后,指明了未来的研究方向,以期为未来中国出境旅游研究提供借鉴和参考。

The rapid development of China outbound tourism has attractedacademic attention in recent years. This article concludes the main streams of academic researcheson China outbound tourism. In the pool of academic articles published from 1994 to 2013, 118 sample articles were eventually picked outaccording to their representativeness in research content. Altogether, these literatures are categorized into four research areas: China outbound tourism development overview, China outbound tourism market, China outbound travel industry, and government regulations & policy tendencies. Following this classification, articles in each area are studied respectively in detail, and then the main contents and under-studied issues are summarized. At last, theimplicationsfor future research are also put forward. Hopefully, it will shed some light to the related studies on China outbound tourism. As to the future studies, market studies will continue to be the largest branch. Since the government will maintain its important role in the development of China outbound tourism, studies on government regulations and policy tendencies will grow with the administrative practice. However, the development overview will be given less academic attention. The industry and enterprise studies are unlikely to thrive for its theoretical indistinctiveness.In general, the future research tends to be more specific through multidisciplinary approaches.