基于银行业VIP服务的实证研究

An Empirical Study on VIP Service Based on Banking Industry

银行业在竞争日益激烈的市场环境下,要以创新、服务、高效、价值的标杆服务理念,拓展、赢取和维护客户资源。在VIP客户的特色服务中,在实现专属服务的同时,避免损伤普通客户的基本权益。依托智能联网,提出了4种通道模式来完善和改进现有VIP服务中的不平等现象。倡导公平善待一切客户,体现社会公共资源人人平等享有的基本原则。网点服务应以合理的流程管理,体现银行业贴心的人性化服务模式。

In the increasingly competitive market environment, the banking industry should expand, win and main-tain customer resources with innovation, service, efficiency and value of benchmarking service concept. In the VIP cus-tomer ＇ special services, we should avoid the damage to the basic rights of ordinary customers while implementing ex-clusive services. Relying on intelligent networking, 4 channel models are proposed to improve and improve the existing inequalities in VIP services. Advocating fair and kind to all customers, embody the basic principle of equality of all so-cial resources. The network service should be managed in a reasonable way, reflecting the intimate and humanistic ser-vice model of the banking industry.