传播学视野下高校微信公众平台的运营策略

On the Operation Strategies of the College WeChat Public Platform in the Perspective of Communication——Based on the Analysis of 7 College WeChat Public Platforms in Chongqing

该文以重庆市7所高校官方微信公众平台发布的内容为样本,通过分析文本所呈现的特点,结合高校微信公众平台的建设现状,建议高校运营微信公众平台时要组建专业化的运营团队;以用户为核心,满足用户需求;增强互动意识,加强校内整合与校际合作;把握好推送时间,保持用户黏性;丰富平台内容,努力做到信息的多元化呈现,增强传播效果。

This paper takes the content published by 7 college WeChat public platforms as the samples to analyze the characteristics of those texts. With the building situation of college WeChat public platform, this paper puts forward some suggestions as follow: to build a profession team for operation is very necessary; users should be the core and their needs should be satisfied; the sense of interaction and the cooperation between colleges should be reinforced; the timing to publish is very important to keep user stickiness; the content of the platform should be abundant and diversified in order to strengthen the communicating effect.