创业情绪与创业行为倾向关系研究

Entrepreneurial Affect and Entrepreneurial Behavior Tendency

创业情绪作为一种重要的创业资源,对于优化创业认知能力,诱发创业行为发挥着重要作用.基于此,本文以潜在创业者为调查对象,采用多元线性回归的方法对176份有效问卷进行分析,从创业情绪的角度探讨其对创业行为倾向的影响.实证结果表明,积极创业情绪对创业行为倾向、创业认知能力均存在正向作用;创业认知能力在积极创业情绪对创业行为倾向的作用路径中扮演完全中介角色;消极创业情绪对创业行为倾向的作用不显著,创业认知能力的中介作用未获得支持.

As one of the important entrepreneurial resources, entrepreneurial affect plays an important role in optimizing the entrepreneurial cognitive abilities and triggering the entrepreneurial behaviors. Based on this, it took the potential entrepreneurs as investigative objects and analyzed 176 valid questionnaires with the method of multiple linear regression in order to explore the impact of entrepreneurial emotion on entrepreneurial behavior tendency and the function path from the perspective of entrepreneurial affect. Findings are as follows ： the positive entrepreneurial affect plays a significant role in promoting entrepreneurial cognitive abilities and entrepreneurial behavior tendency ; the path that positive mood effects entrepreneurial behavior tendency is fully mediated by entrepreneurship cognitive abilities; the negative entrepreneurial mood does not impact entrepreneurial behavior tendency significantly and mediator effect of entrepreneurship cognitive abilities isn＇t supported.