传媒政治时代领导干部媒介素养的提升

Promotion of Media Literacy of Leading Cadres in Media Political Times

在传媒政治时代,党执政的舆论环境发生了复杂而又深刻的变化。媒体作为一种重要的公共力量正强势地改变着社会的传播方式和传播结构,并对领导干部的媒介素养提出了巨大的挑战。本文在对领导干部媒介素养的内涵及当前存在的问题进行分析的基础上,提出应从善解媒体、善待媒体、善用媒体等方面着手,切实提升领导干部的媒介素养。

In the media political times,the public opinion environment in which our party holds power has gone through significant changes.As an important public force ,media is strongly changing the mode and structure of communication of society ,and forms a huge challenge to the media literacy of leading cadres.Based on analysis of the connotation of me- dia literacy of the leading cadres and the existing problems,this paper suggests to realistically improve the media litera- cy of the leading cadres from aspects such as understanding,being kind to and making good use of the media.