“在场”理论视角下的孔子学院文化传播方式及其价值意蕴

On Cultural Promotion Means of Confucius Institutes and Their Value Implication in the Perspective of Presence Theory

本文以"孔子学院的文化传播"为主题,在全球化背景和现代性社会中,从文化"在场"的角度重新审视孔子学院文化传播方式及其价值理解,探讨文化"在场"在孔子学院文化传播活动中对场域、对象、主体、形式及内容选择等方面的意义和重要性,为孔子学院开展多样化的文化传播活动提供建设性的思路,从而为孔子学院的可持续发展提供一个具有借鉴意义的研究范本。

In their development, Confucius Institutes are constantly faced with a predicament of lacking theoretical guidance. Focusing on the cultural promotion of Confucius Institutes, this paper reexamines their ways to spread culture and the value implication in the globalized modern society. It also discusses the significance of cultural presence to field, object, subject, form and content selection in the activities of cultural spreading conducted by Confucius Institutes. It is aimed at putting forward some ideas for these institutes in carrying out various cultural promotion activities, so as to provide a reference model for their sustainable development.