基于食品安全问题的演化博弈分析

Based on Evolutionary Game Analysis of Food Safety Problems

食品安全问题关系到民生问题,食品安全与百姓身体健康息息相关,企业是食品安全的主要承担者,近年来,食品安全事件频繁发生,由于政府法律监督治理机制不够完善致使食品安全事件愈演愈烈。在政府、企业、消费者都只是有限理性的情况下,分析企业和政府的演化博弈过程,企业与消费者的博弈过程,阐述了在政府监管或不监管的条件下,企业选择安全生产与不安全生产的战略选择,以及消费者购买或者不购买的策略选择,结果显示,政府的监督管理对企业的安全生产是有效的,在食品安全监督过程中,要加强政府的执行力,提高政府的公信力。

Food safety issues related to people＇s livelihood problem, food safety is closely related to healthy, enterprise is the main undertaker of food safety, in recent years, due to the government governance mechanism imperfect, food safety incidents occurred frequently. The government, enterprises and consumers are under the condition of limited rationality, we should analyze the evolutionary process of enterprise and government, the game process between enterprises and consumers. This paper elaborates the government regulation or regulatory. conditions, enterprises choose the strategic choice for produc- tion safety and production safety, and consumers choose buy or not, as a result, the government＇s supervision and management to enterplise＇s production safety is effective, in the process of food safety supervision, we should strengthen the government＇s executive ability and improve the government＇s credibility.