基于延拓盲数的跨境电子商务信用评价模型研究

Credit Evaluation of Cross-border E-commerce Based on Extended Blind Number

随着"一带一路"战略的实施,我国进出口贸易总额不断增大,电子商务也取得了长足发展。跨境电子商务,作为电子商务的重要部分,已经成为我国开展国际贸易的新方式。文章在分析了相关研究的基础上,构建了跨境电商信用评价体系,采用离差递减的Delphi法确定各级评价指标的权重,然后在三角模糊数和盲数的基础上构建跨境电商信用评价模型,弥补了盲数评价法处理模糊性方面的缺陷。最后通过实例验证了该评价模型的可行性,为跨境电商的信用评价研究提供一种新的视角。

With the implementation of the belt and road, China＇s total import and export trade continues to increase. E-commerce has also made considerable progress. Cross-border E-commerce, as an important part of E-commerce. has become China＇s new way of international trade. On the basis of analyzing the related research, this paper constructs the credit evaluation system of cross-border E-commerce, Uses Delphi with deviation decreasing to assign different weights to different indicators, and then establishes the credit evaluation on the basis of triangular fuzzy number and blind number, The model makes up the deficiency of the evaluation method of blind number in dealing with fuzzy information. Finally, the feasibility of the evaluation model is verified by an example, which provides a new perspective for the credit evaluation of cross-border E-commerce.