消费嵌入性与返乡农民工的身份重构——基于皖北X村的经验

Consumption Embeddedness and Identity Reconstruction of Peasant Workers Returning Home Village X's Experience as an Example in Anhui Province

本文基于皖北X村的经验,探讨了农民工返乡消费及其身份重构的形成机制。研究表明,与新生代农民工"城市消费—身份认同"的消费模式不同,该农民工群体在城乡流动过程中形成新的"城市工作—返乡消费"消费模式。这种现象是由城乡社会结构、现代消费主义以及"城市打工—返乡生活"的生命历程等多种因素共同塑造而成。嵌入在这种结构中的消费行为,在面子竞争、地位焦虑、符号消费差异化效应和消费认同的共同作用下,成为农民工实现自我身份建构、家庭身份和社会身份重构的工具性手段,却也带来乡村社会分化和助长不良社会风气等潜在的社会风险。

Different from the consumption pattern of ＂urban consumption -identity recognition＂ of new- generation peasant workers, this group of peasant workers works in the cities, but consumes in the rural areas, which results from urban - rural social structures, modern consumption and other factors. And this consumption pattern has become a tool means in the perspectives of identity construction, family identity and social identity as well as under the combined effect of face competition, status anxiety, symbol con- sumption differentiation. There exist some potential risks of rural social division, unhealthy social climate and so on.