摘要
宜家家居作为北欧家具设计的代表,近年来打开中国销售市场,给消费者留下了深刻的印象。宜家是怎样打动消费者的心呢?文章从格式塔心理学心物场理论角度对宜家家居设计特点进行解读,从中寻求宜家家居及其他成功品牌所具备的品质。
IKEA home furnishing design as a representative of the Nordic, in recent years to open the Chinese sales market, to the consumer left a deep impression; IKEA is how to impress the hearts of consumers？ This paper interprets the characteristics of IKEA home design from the perspective of Gestalt psychology field theory, and seeks for the quality of IKEA and other successful brands,
关键词
心物场理论
认知
宜家家具
theory of mind field
cognition
IKEA furniture
