试论品牌与文化

On Brands and Cultures

自90年代以来,全球进入品牌国际化的竞争时代,品牌已成为新的国际语言进入到世界千家万户。进入新世纪的中国也无法避免这场没有国界和终结的竞争——品牌竞争。剖析品牌竞争的文化效应以及实现文化品牌的有效途径,以期引起国人对稚嫩的民族品牌的正视一任重而道远。

Since brands began to be internationalized in the 90' s competition of the last century, name brands, as a new international language, are becoming household. In the new century, China, without exception, will join in the endless interless international competition for name brands. From the angle of cultures, this article lists a large number of domestic and foreign name brands, analyzes the cultural effect of the competition for name brands, and points out the way to internationalize brands.