生态文化旅游产业环境与培育路径

近年来,我国出现了生态文化旅游热,如何将优质生态文化资源转化为可供旅游者消费的产品,获得经济效益和社会效益最大化,在生态文化资源保护和旅游产品开发上实现双赢,成为学界和业界亟待思考的问题。引入PEST分析工具,探析生态文化旅游产业发展的影响因素,构建生态文化旅游产业环境模型,通过分析其产业现状,提出对应之策。

In recent years, eco-cuhural tourism not only becomes hot issues of the government promotion and tourism investment, but also is the consumers＇ popular choice. How to change the eco-cultural resources into products for tourist consumption, attain the economic benefit and social benefit at the same time is the core question. The paper uses PEST model as the analysis tools, analyze the influence factors of eco-cultural tourism, build the eeo-cultural tourism industry environment model, and provide the path of development through studying on the current stations.