数字技术对当代平面广告设计的建构

Construction of Digital Technology for Contemporary Graphic Advertisement

本文通过对平面广告设计现状以及制作时经常出现的问题分析,引出如何利用数字技术在平面广告设计过程中解决问题的方法。分析了数字技术软件对平面广告设计强大的艺术再加工能力和对平面广告中各要素的制作功能。并从数字技术在平面广告设计中对颜色的烘托、主体图像的艺术再加工和对情境烘托三个方面入手,制作了图例。通过前后对比的手法来分析如何运用数字技术去满足平面广告主题的各项要求,希望给平面广告设计者一定的启示,提供新颖的创作途径。

Through the analysis of the status of print ads and the problems occurred in production, this paper introduced the method of using digital technology to solve the problems in print advertising design. By Analyzing the strong artistic re - processing capabilities of digital technology and the production function to various elements in print advertising design, then start from three specific aspects, which are setting off by contrast the color, the art re -processing of main image and setting off by contrast the situation, this paper made a legend to show how to use digital technology to meet various requirements of print advertising, hoping to provide certain inspiration and innovative ways for designers.