期刊文献+
任意字段
题名或关键词
题名
关键词
文摘
作者
第一作者
机构
刊名
分类号
参考文献
作者简介
基金资助
栏目信息

“综艺”电影:第三个反思的样本 被引量：2

下载PDF
导出
摘要 综艺电影是电视"真人秀"节目探索向电影领域拓展的新盈利模式,符合管理学上称之为"品牌延伸"的规律。延伸产品既要建立起和原品牌的积极联想,又要顾及在新领域的变动幅度,即所谓的"品牌宽度"。对综艺电影来说,关键的是处理好原产品的"典型性"和新产品的"异质性"之间的矛盾,并寻找到合适的平衡点。
作者 颜纯钧
机构地区 福建师范大学传播学院
出处 《现代传播（中国传媒大学学报）》 CSSCI 北大核心 2017年第5期80-84,共5页 Modern Communication(Journal of Communication University of China)
关键词 综艺电影 品牌延伸 典型性 异质性
分类号 J905 [艺术—电影电视艺术]
  • 相关文献

参考文献3

二级参考文献24

  • 1[1]Laforet, S.(1995),Corporate Brand Hierarchies,Doctoral Dissertation,Loughboruogh University of Technology.
  • 2[2]Smith,D.C.and C.W.Park(1992)," The Effect of Brand Extension on Market Share an Advertising Efficiency," Journal of Marketing Research 29(August),296- 313.
  • 3[3]Aaker,David A.and Kevin L.Keller (1990)," Consumer Evaluations of Brand Extensions," Journal of Marketing, 54(January),27- 41.
  • 4[4]Sunde,L.And R.J.Brodie(1993)," Consumer Evaluations of Brand Extensions:Further Empirical Evidence,"International Journal of Research in Marketing 10,47- 53.
  • 5[5]Bottomley,P.A.and J.R.Doyle(1996)," The Formation of Attitudes towards Brand Extensions:Testing and Generalizing Aaker and Keller's Model,"International Journal of Research in Marketing 13,365- 377.
  • 6[6]Keller K.L.and D.Aaker (1992)," The Effects of Sequential Introduction of Brand Extensions," Journal of Marketing Research 24(February),35- 50.
  • 7[7]Tauber,E.M.(1988)," Brand Leverage:Strategy for Growth in a Cost- control World," Journal of Advertising Research(August/September),26- 33.
  • 8[8]Boush,D.M.And B.Loken(1991)," A Process- tracing Study of Brand Extension Evaluation,"Journal of Marketing Research 28(February),16- 28.
  • 9[9]Broniarczyk,M.Susan and J.W.Alba(1994)," The Importance of the Brand in Brand Extension," Journal of Marketing Research 31(May),214- 228.
  • 10[10]Rangaswamy A.,R.Burke and A.O.Eerence(1993) ," Brand Equity and the Extendibility of Brand Names," International Journal of Research in Marketing 10,61- 57.

共引文献100

同被引文献31

引证文献2

二级引证文献13

现代传播（中国传媒大学学报）
2017年 第5期

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部