基于符号学的汉字图形化视觉表现研究

Research on Visual Performance of Chinese Character Graphics Based on Semiotics

汉字文化的内涵较为丰富,将图形带入汉字中,不仅使汉字信息传递的视觉效果更强烈,还提升了设计的艺术性和韵味感。结合西方符号学的部分理论对汉字图形化进行初步研究,通过汉字图形化的能指和所指的符号意义分析汉字图形化的内涵意义,最后通过同构映射、叙事手段和象征符号三个方面分析了汉字图形化符号的意义表达。

The culture of Chinese characters carries rich connotation. Bringing graphics into Chinese characters can not only bring the stronger visual effects conveyed by Chinese character information, but also promote the artistic quality and lasting appeal of design. This paper, makes a primary study on Chinese character graphics based on some theories from western semiotics, analyzes the connotation of graphical Chinese characters in term of the symbolic meaning of signifier and signified, and analyzes the expression of meaning by graphic symbol of Chinese characters from the perspectives of isomorphic mapping, narrative means and symbol marks.