传统绘画艺术对新媒体传播的影响

Influence of Traditional Painting Art on New Media Communication

新媒体兴起对传统媒介的冲击和替代使其具有很多特征,在与绘画艺术融合的过程中又使绘画艺术具备了新的传播特征,更为广泛地拓展了绘画艺术的传播途径,改变了其传统的传播模式。传统绘画艺术在新媒体的影响下有了新的呈现形式,其传播方式、受众范围、传播环境等都有了不同程度变化。梳理传统绘画艺术新媒体传播现状,并分析传统绘画艺术新媒体传播的影响,为探寻二者更好的融合方式奠定基础。

The rise of new media makes the impact on the traditional media which will be replaced by the new media for it possesses many characteristics. The process of integrating the new media with the painting art makes the latter acquire new communicating characteristics, which widely expands the communicating routes of the painting art and changes the traditional communicating model. Traditional painting also presents a new form under the influence of new media with different degree of change in terms of communicating ways, audience scope, propagation environment and so on. This paper describes the present situation of the traditional painting art and new media, analyzes the influence of the traditional painting art on new media, and explores the better ways for integrating the two.