高职院校图书馆立体阅读推广活动品牌化运作的实践与思考——以海南职业技术学院“演练说”推广模式为例

Practice and Thinking on the Operation of 3D Reading Promotion in Higher Vocational Colleges——Taking Hainan College of Vocation and Technique as an Example

基于品牌建设的视角,以海南职业技术学院"演练说"立体阅读推广活动模式为例,分析高职院校图书馆立体阅读推广品牌建设的内涵和意义,总结高职院校图书馆立体阅读推广活动存在的问题并提出相应的对策,为构建具有高职院校图书馆特色的阅读推广品牌提供借鉴和参考。

Based on the perspective of brand building, and taking the ＂Performing-Practicing-Conversing＂ reading promotion mode in Hainan college of vocation and technique as an example, this article analyzes the connotation and significance of the brand building of 3D reading promotion in higher vocational colleges, summarizes the existing problems and puts forward some countermeasures for the promotion, which is a reference for other colleges.