“互联网+”时代重庆商贸零售业发展特征与问题分析

Analysis on the characteristics and problems of Chongqing retail trade in the era of “Internet+”

"互联网+"时代,零售行业该积极转型升级。文章以重庆市零售业为研究对象,发现在全国零售行业发展增速放缓背景下,重庆零售业在转型升级过程中主要存在行业企业低端同质化问题突出、经营环境有待支持与改善、缺少规模集聚特色突出的电商企业和平台等问题;并提出"互联网+"零售产业在重庆庆应加强产业链整合升级、营造线上线下企业公平竞争的发展环境、加快培育电商龙头企业和合作联盟等对策建议。

The retail industry needs to transform and upgrade vigorously in the era of ＂Internet＋＂. This paper, taking the retail industry of Chongqing as the research object, found that low end homogenization, poor operating environment, lack of e-commerce enterprises and platforms of industrial agglomeration are the problems of Chongqing retail industry in the context of the slowdown of the development of the national retail industry. Therefore, this paper puts forward that ＂Internet＋＂ retail industry in Chongqing should be developed from the following aspects： strengthening the integration of industrial chain, creating a fair competitive environment, fostering leading enterprises and alliances.