华润万家返配现状与优化策略

The Present Situation & Optimizative Strategy of Return Distribution in China Resources Vanguard

返配是连锁经营企业管理的一个重要环节。超市商品动效率高,退货率也逐年提升。本文以华润万家为例,分析其配送返配过程中存在的问题,并提出相应的解决对策。配送中心通过对商品高效率的分拣,处理,使商品重新获得利用价值,废弃物得到处理,从而提升超市的形象,降低企业的损失。

The return distribution is an important link in the management of chain marketing. The dynamic efficiency of supermarkets is higher, and the returned goods rate is increased year by year. In this paper, the article takes an example of China Resources Vanguard, it＇s analyzed the problems in the distribution process and return distribution and put for- ward the corresponding countermeasures. Distribution center of goods gets through the high efficient sorting, processing, to make the goods to regain the use value, the waste is handled, so as to improve the image of the supermarkets and re- duce the losses of the enterprise.