我国有机奶粉产业发展问题及对策研究

The Development Issues and Countermeasures of the Organic Formula Industry in China

通过对我国有机奶粉产业发展历程的梳理以及有机奶粉产业链上各环节、各参与主体的剖析,结合实证案例,认为影响我国有机奶粉产业发展的关键问题在于产品质量和品牌商运营两大方面,并就此提出了相应对策建议。

Through the arrangement of China＇s organic formula industry development and the analysis of its parts and bodies in the industrial chain,this article combining the empirical study pointed out that the key problems affecting the development of the organic formula industry lay in the product quality and brand operation. Based on two points above,some countermeasures were put forward to solve these problems.