山东威海西洋参产业发展现状与对策

American Ginseng Industry Development Staus and Strategies in Weihai City of Shandong Province

威海市文登区是我国最早引种西洋参的地区之一,凭借其得天独厚的地理环境优势,所产西洋参品质极佳。本研究通过对西洋参种植户以及相关生产、加工企业的走访调查,分析了该区域西洋参产业结构和种植现状,研究了目前西洋参产业的市场特征、技术特征、经营方式、产业结构及普遍存在的问题,提出了促进西洋参产业可持续发展的对策。

Wendeng District in Weihai City,Shandong Province,is one of the earliest areas to introduce and cultivate American ginseng in China. The American ginseng from this area possesses high quality due to its unique advantages of geographical environment. Through the interview with farmers and manufacturers,the industrial structure and planting status of American ginseng in this area were analyzed,and the market and technology characteristics,bussiness practice,industial structure and present problems were studied. In the end,the strategies were put forward for promoting the sustainable development of American ginseng industry.