重庆工业旅游发展模式初探

Study on the Development Model of Industrial Tourism in Chongqing

工业旅游是旅游业和工业两者相结合的产物,是一种新的旅游业态。重庆工业旅游资源丰富,特色突出,工业旅游资源开发的潜力较大。由于还存在认识不足、旅游产品同质化严重、工业旅游品牌影响力弱、工业旅游类型单一等问题,妨碍了重庆工业旅游发展。重庆必须结合本地的实际情况,借鉴国内外工业旅游发展经验,选择恰当的工业旅游发展模式,发展有特色的文化创意型工业旅游、博物馆式工业旅游、生产体验式工业旅游、主题公园式工业旅游等。

Industrial tourism, a new form of tourism, is the development product of tourism and industrialization. In Chongqing, it is resourceful, diversified and characteristic, having great development potential. However, its development has been affected due to the lack of understanding, the severity of product homogeneity, weak influential brand and single model. The experiences of other countries or regions can be referenced and local conditions must be combined to continually develop the industrial tourism of cultural innovation, museum style, production experience type and theme park in Chongqing.