图书馆微信公众号生存难题研究——以重庆市部分公共图书馆微信公众号应用为例

Research of Survival Problems of Library WeChat Public Platform:Taking Part of Library WeChat Public Platforms in Chongqing as an Example

论文以重庆市14家公共图书馆的微信公众号应用为例,通过分析微信公众号的主要内容及图书馆信息推送情况和读者阅读情况,发现图书馆微信公众号在具体运用过程中存在读者关注度不够、无法定期推送优质信息等问题,并提出相应的对策。

This paper takes 14 public libraries' WeChat public platform for example. It investigates the main content of WeChat public platform, the infomation sending situation, and the readers' reading situation. It finds out that in the practice of library WeChat public platform, there are problems of lack of readers attention, and irregular sending of quality information. Afterwards, it puts forward corresponding countermeasures to these problems.