政务新媒体融合发展瓶颈与对策

The Bottleneck and Strategy in Fusion Development of Governmental New Media

新媒体时代,以政务微博、政务微信、政务客户端为重点的政务新媒体在党政机关得到广泛应用。"两微一端"在顶层设计、发展定位、运营维护、评价机制等方面的新问题成为政务新媒体发展的新瓶颈。文章以为应建立统筹规划、差异发展、技术创新、监察评估的融合发展机制,激发"两微一端"优势互补的集成效应。

In the New Media era, micro-blog, we-chat and client-service are widely used in governmental affairs. The paper analyzes emphatically the motive, evolution and bottleneck in the course of the fusion development of governmental new media as well as the strategy, including overall planning, various expanding, technical innovation and censorial evaluation.