社会办养老机构定价模型构建及应用

The Construction and Application of the Pricing Model for the Socialized Nursing Home

如何合理定价以平衡社会办养老机构的经济目标和社会目标是制约社会力量进入养老服务领域的重要因素。文章以公共产品理论为基础,分析社会办养老机构服务生产者、消费者以及政府的利益诉求;利用多目标决策思想构建社会办养老机构定价模型,并以南京市G护养机构为例开展应用研究。研究发现,G护养机构在定价为1 425.5元/人·月时,入住老人消费成本最小、社会办养老机构利益最大与社会福利最大三个目标达到均衡。建议社会办养老机构采用精准定价策略、政府落实社会办养老机构财政补贴、加大财政对低收费社会办养老机构的补贴力度,以增进社会养老服务生产者、消费者及全社会的福利,满足社会办养老机构的多目标。

How to price reasonably to achieve the balance between economic target and social goals is a vital factor that restricts the entry of socialized nursing home into the field of pension services. Based on the theory of public goods, this paper analyzes the interest demands of socialized nursing home producers, consumers and governments. The paper constructs the pricing model for the socialized nursing home in the light of multi-objective decision-making method, and takes the G nursing home in Nanjing city as an example to carry out an applied study. The study shows that it is the optimal state for the elderly interests, care institutions＇ profits and social welfare benefits when the elders pay 1425.5 yuan RMB per month. The paper suggests that the socialized nursing home implements the accurate pricing strategy, the government puts the financial subsidies into effect and increases the intensity of financial subsidies to low-pay age care institutions, in order to improve the welfare of socialized nursing home producers, consumers and the whole society and meet multi-objective of socialized nursing home.