基于价值链的珠三角时尚饰品行业发展和转型研究

Development and Upgrading of Fashion Jewelry Industry in Pearl River Delta Based on Value Chain Model

本文基于价值链理论分析了时尚饰品行业供应链,指出产业链中的基本价值链活动和高价值链活动,并分析了珠三角地区时尚饰品行业发展现状和发展中存在的问题,指出企业应积极向创意设计、加强工艺技术创新、拓展电商渠道、进行跨界和智能化发展、宣传展示产品创意等高价值链环节发展。

Based on the value chain model, the supply chain of fashion jewelry industry is analyzed in this paper. It points out basic value chain and high value chain activities and analyzes its development status and problems in the Pearl River Delta. As a result, it suggests that enterprises should turn to creative design, technological innovation, expansion of e-commerce channel, cross-border and intelligent development, innovative display and publicity, in order to move towards high value chain development.