移动短视频用户生成内容的动因研究

Motivation Study on User-generated Contents of Mobile Short Videos

通过相关文献分析与深度访谈,对移动短视频用户生成内容的动因进行收集整理,对不同的测度因子进行合并分类,将动因分成内在需求、社会诱因、技术诱因等3个方面。在此基础上,笔者构建了动因的整合模型,并展开实证研究,最终提出8种假设并进行了分析。

According to the literature analysis and in-depth interviews, this paper collected the motivation of user-generated contents in mobile short videos, and sorted the different measure factors and divided them into internal demands, social causes and technology incentives, respectively. On this basis, it construct the integrated model of motivation and carried out empirical study through a questionnaire survey, and finally proposed and analyzed eight hypothesis.