阅读推广微文案编写技巧——以东莞图书馆《声光色影读经典》栏目为例

Writing Skills for Reading Promotion Microfilm——Taking the “Multimedia Reading Classics” of Dongguan Library as an Example

微文案是图书馆阅读推广中一个重要的手段,它符合现代人们休闲阅读的习惯,为图书馆阅读推广开辟了新的思路。分析现图书馆阅读推广微文案编写出现的问题,以东莞图书馆《声光色影读经典》栏目为例,从微文案的标题、形式、内容、互动4个方面分析编写技巧。

Microfilm is an important means in library reading promotion, which is in line with the habit of modem people＇s leisure reading and opens up new demands and ideas for library reading promotion. This paper analyzed the problems of microfilm writing existing in the library reading promotion, and took the ＂Multimedia Reading Classics＂ of Dongguan Library as an example to analyze the writing skills of microfilm, including the topic, form, content and interaction.