全球化背景下传统节庆的地方认同意义变化——以广州本地90后眼中的“迎春花市”的为例

Regional Identification of Traditional Festivals under the Background of Globalization——“Spring Flower Market” Through Eyes of Young Guangzhou Locals

广州迎春花市是是广州人过新年最隆重的一个仪式,它与广府人的传统民俗密不可分,作为传统文化形式,在塑造地方认同的过程中具有重要的作用。然而,全球化的加剧冲击了城市本地人对传统节庆的地方认同,其意义发生了变化,并探讨了这种现象发生的原因。本文采用质性研究的方法,对广州本地的90后进行了访谈,并对访谈记录进行文本分析。研究发现:(1)年轻人对传统节庆仍具有较高的地方认同,但呈现下降的趋势;(2)地方的文化意义正在被逐步消解;(3)年轻人对于花街的集体记忆发生变化,地方认同经历再建构。

Guangzhou ＂Spring Flower Market＂ is the most important new year ceremony in Guangzhou. It is an inseparable part of the traditional customs for Guangzhou people. As a traditional cultural form, it plays a significant role in shaping the local identity. However, the intensification of globalization has affected the traditional local festivals, changing their flavor accordingly. This paper makes a research on the interview of Guangzhou locals born in the 1990s. The findings are as follows, ①young people still have high regard of traditional festivals, but it shows a downward trend; ②the connotation of regional culture is resolving; ③young people＇s collective memory about flower market is changing. Regional identification needs to be reconstructed.