自媒体时代公共关系课程案例教学模式创新

Innovation of Case Teaching Mode of Public Relationsin the We-Media Age

自媒体环境对公共关系行业及公共关系课程教学产生较大影响,公关课程案例教学也需要跟进创新。自媒体时代可在原有讲授型即时更新模式、讨论型课堂组织模式和模拟型过程获得模式基础上增加一种体验型的即时搜验模式。同时还可运用自媒体条件分别对原有模式进行创新。这一创新模式的有效实施,将加强公关课堂与互联网的联系,增加对自媒体传播技术的运用,深化学生的切实体验,满足学生的兴趣指向,使课程教学更加具有实际意义。

Since the media environment has a great impact on the public relations industry and public relations teaching, the ease teaching of public relations courses also needs to be innovated. In the era of We-Media, we can add an experiential model of instant search and instant experience beside the original teaching models, such as immediate updating model, classroom organization model and the model of learning through process. It can also use the media conditions to innovate the original models. The effective implementation of this new model will strengthen the PR class contact with the Internet, increase students＇ use of media communication technology, deepen the practical experience of students and meet the students＇ interests so that teaching is more practical and significant.