大数据条件下的启示——2016年江苏省人身保险消费调查

我国保险业自1980年恢复国内业务以来,一直受到保险消费者的欢迎,特别是在一些沿海经济发达地区,人身保险迅速发展,既为保险业下一步的持续稳健经营奠定了基础,也提出了新的挑战。本文在深入调查研究的基础上,运用大数据进行分析,提出了保险业深入发展的新问题,分析了原因,给出了发展思路,值得同行借鉴参考。

Since the resumption of domestic insurance in 1980, insurance has been welcomed by the consumers, especially in the developed coastal areas where life insurance grows very fast, laying a foundation for the further steady operation of insurance and imposing a new challenge as well. On the basis of in-depth investigation, this paper raises the new problems in the further development of insurance, analyzing the reasons and offering the development suggestions for the reference of the industry.