社会化问答社区用户信息需求对信息搜寻的影响研究——基于问答社区卷入度的中介作用分析

Exploring the Effect of Users' Information Need on Information Seeking in Social Q&A: the Mediating Role of Affinity with SQA Communities

【目的/意义】本文旨在分析社会化问答社区用户的信息需求对其信息搜寻行为的影响。研究的结论有助于相关研究者深入理解社会化问答社区用户信息搜寻的动因和发生机理。【方法/过程】通过梳理和分析前人的研究成果和相关的理论背景,构建适合本研究情境的信息搜寻影响因素模型。通过自陈述问卷进行实证调研,并利用结构方程建模的方法进行数据分析和模型验证。【结果/结论】研究发现,在社会化问答社区中,用户的信息需求对其信息搜寻的影响是一种间接的过程,信息需求只有依靠问答社区卷入度的中介作用才能影响用户的信息搜寻。

[Purpose/significance]This paper aims to analyze the impact of users＇ information needs in Social Q＆A Commu- nities on their information seeking behaviors.The research conclusions of this paper would help related scholars understand the motivations and mechanism of users＇ information seeking in social Q＆A communities [Method/process] This paper makes a critical review on the prior research conclusions and related theoretical background, and then proposes the model of the influencing factors for understanding users＇ information seeking behaviors in social Q＆A communities. This study conducts an empirical investigation through a self-report survey and uses structural equation modelling to analyze the re- ferred data. [ Result/conclusion] Results in this paper show that the impact of information need on information seeking be- havior is an indirect process, which means that affinity with SQA communities has a full mediating effect on the relationship between information need and information seeking behavior.