摘要
品牌继承和设计创新之间的平衡,越来越成为设计阶段需要仔细考虑的重要因素,在渐进式创新设计的条件下,需要把握好两者之间的关系。文章通过构建遗传基因的层级关系,并分析宝马公司产品基因的衍变过程,了解遗传基因在产品设计衍变过程中的作用机理,以指导企业建立统一且可识别的产品形象。
The balance between brand inheritance and design innovation is increasingly becoming an important factor in the design that needs to be carefully considered, It is necessary to grasp the relationship between the two in a incremental innovation design. This article is through the construction of the genetic relationship between the genetic, and analyzes the evolution of BMW＇s product genes to understand the role of genetic genes in the process of product design to guide enterprises to establish a unified and identifiable product image.
出处
《设计》
2017年第13期64-65,共2页
Design
关键词
渐进式创新
品牌继承
设计衍变
遗传与变异
Incremental innovation Brand inheritance Design evolution Genetics and variation
