摘要
户外广告是组成现代信息产业的重要部分,且随着媒介的广泛传播,现代户外广告已经成为持续影响人们的思想与生活的关键因素之一,研究户外广告视觉效果设计是对文化产业适应经济发展趋势、满足时代发展要求的必然体现。下面主要对户外广告视觉效果设计的要点及路径进行探讨,并对现代户外广告的发展趋势进行简要分析,旨在助力现代户外广告设计提升视觉效果。
Outdoor advertising is an important part of modern information industry, and with a wide range of media, outdoor advertising has become one of the key factors affecting sustainable thought and life of people, design of outdoor advertising visual effect is to adapt to the trend of economic development, the culturat industry will meet the development requirements of the times.The following are the main points of the outdoor advertising visual effects design and path, and a simple analysis of its development trend, designed to help outdoor advertising design to enhance visual effects.
出处
《设计》
2017年第13期146-147,共2页
Design
关键词
广告设计
户外广告
视觉效果
发展趋势
Advertising design,Outdoor advertising,Visual effect,Developing trend
