媒介融合背景下广告杂志封面元素的视觉引导性研究

A STUDY ON THE VISUAL GUIDANCE OF THE COVER ELEMENTS OF ADVERTISING MAGAZINES IN THE BACKGROUND OF MEDIA

杂志封面给读者带来第一印象,其丰富的表现形式是杂志的视觉吸引力所在,因此被广大读者所喜爱,也被各大杂志所重视。媒介融合的背景下,如何在信息碎片化的时代抓住读者眼球显得至关重要。本文以广告杂志封面为载体,着力探讨了封面元素:图像、文字、色彩、构图的视觉引导性,旨在为广告杂志合理运用封面元素提供参考与借鉴。

Magazine covers give readers the first impression, the rich form of expression is the visual appeal of magazines, which is loved by the majority of readers, so does the major magazines. In the background of media convergence, how to seize the eye of the readers in the era of information fragmentation is the most important thing. This paper treats the cover of advertising magazine as the carrier, focusing on the cover elements： images, text, color, composition of the visual guide, aiming to provide some reference for advertising magazine to use cover elements more reasonable.