应用型本科高校公关学课程案例教学研究

On the Application of Case Study in the Course of "Public Relations" in Application-oriented Universities

当前一些应用型本科高校公关学课程任课教师由于自身公关理论掌握有限,公关实践经验不足,教学经验欠缺,导致公关学课程案例教学形式单一。文章指出,公关学课程任课教师应不断提升自己的专业水平,努力钻研教学法,掌握案例展示技巧,使案例教学形式多样化,取得好的教学效果。

At present the monotone form of case study in the instruction of the course of ＂Public Relations＂ is an outstanding problem in application - oriented universities due to the limitations of the teachers of the course. They dont have a good command of public relation theories, lack of practice in public relations and are not rich in teaching experience. To solve the problem,＂ Public Relations＂ instructors should develop their professional skills, learn new teaching approaches, master the technique of case presentation so as to diversify the teaching forms of case study and improve the effectiveness of the instruction.