论建筑图像传播中的身体意象——以《新京报》之《北京地理》副刊为例

Body Images in Visual Communication in Architecture——A Case of Beijing Geography as a Supplement of The Beijing News

建筑作为城市典型符号,成为承载当代人关注、评判城市及情绪表达的主要对象。近年来,随着大众对城市关切的逐步加深,大众传媒也开始介入原本属于专业传媒范畴的建筑与城市评论。北京《新京报》之《北京地理》副刊,创办十年,坚持定位大众阅读和大众视角,以身体和建筑组合式图像为传播主要元素;在建筑图像传播中建构信息和身体同在现场,强调身体对建筑和城市环境的感受力,充分调动阅读者的身体和心理反应,把一个个单独的建筑物同一群城市人的生命意义建立了内在的关联,进一步实现了图像与观者之间的能量交互。同时,在超越技术为核心的工具化思维,创新传播方式,实现建筑传播向人文关怀、社会审美甚至是大众情趣方向转移,形成建筑传播的多元化等方面,都做出了有价值的实践。

As a typical city symbol, architecture has been a major subject that carries people’s attention to and criticism of cities and emotional expression. In recent years, with increasing public concerns about cities, mass media have been involved in the criticism of architecture and cities, which used to belong to the media in that particular field. Beijing Geography ^ a supplement of The Beijing News, has been established for a decade. It sticks to the orientation of popular reading and the public perspective, and uses the combined image of the body and architecture as a major element in communication ; in visual communication in architecture, with both structured information and body present on the scene at the same time, it emphasizes body sensibility for architecture and city environment, fully stimulating the reader s physical and psychological reactions, establishing the inner connection between individual buildings and a group of city people？s meaning of life, and further reaching energy exchanges between images and readers. Besides, it is valuable practice in m a n y areas, including surpassing the technology-centered instrumental thinking, innovating communication modes , shifting architectural communication to humanistic concern, social aesthetics and even publicinterests, and diversifying architectural communication.