论网络意识形态话语权的当代挑战

Contemporary Challenge of Network Ideology Discourse Power

互联网时代,人们在"网络社会"的自我存在样态、社会关系样态及主体间互动样态都发生了新的变化,网络意识形态成为人们日常生活化的意识形态新样态。"网络空间"作为具有鲜明主权特征的虚拟化"第五空间",亦已成为国家意识形态交锋的主战场,而话语权的争夺是核心内容。网络意识形态话语权正演化为全球性安全议题,成为国家安全的新疆域。我国正面临着由网络社会虚拟化无界性特征而衍生的网络意识形态话语权的当代挑战:一方面,以美国为代表的西方国家控制着互联网的"制网权"和"制信息权",挤压着社会主义主流意识形态的话语空间;另一方面,网络负面信息呈放大效应、网络舆论引导力式微,使得主流意识形态话语权的影响力和控制力面临压力。因此,牢牢把握网络意识形态话语权成为维护我国意识形态安全的新课题。

In the era of internet,people's self-existence pattern,social relation pattern and interaction pattern among subjects appear in a new way in the network society.And internet ideology becomes a new form of daily life.Cyberspace,as the fifth space with distinct features,has become the main battlefield of national ideology confrontation and discourse power id the main core of the fight.Thus,the security of network ideology discourse is evolving into a global security issue,which has been a new frontier of national security.Today,China has to be faced with the contemporary challenge which derives from the unbounded virtualization of network society.On the one hand,the United States,as a representative of western society,controls the right of making network and the right of making information and extrudes the discourse space of socialist main ideology.On the other hand,negative information of network amplifies while the guidance of network media weakens,which makes the impact of main ideology discourse power be weakened.Therefore,firm mastering of network ideology discourse power is the new task of China to maintain ideology security.